Wednesday, July 18, 2012

Cheap Marketing Ideas


 Marketing is fun but at times it can be a little tricky. Knowing when and where to market is the key. Here is what I found out, hope this helps.

 Try setting yourself up in reading groups in your local coffee houses, student unions and such. Ask if you can use your book as one of the books to be read. .If they agree read your book, leaving out a few back chapters. This wills them to wanting more.

 Try linking yourself into local events that deal with books or authors, such as book fairs. You may be able to find out when one is coming to your area by checking community events section of the paper, or web site.

 This may seem strange to male authors so I will direct it to the female authors for the time being. When the ladies have their weekly card game night, or craft night, or they seem to gathering into one place for a good chat. Take along your book a few books maybe, show it off share with them about your book.  Get their couristy up and asking questions. If they already have your book, you may ask if they know anyone that might be interested in your book. If so leave them a business card with your web address or link name so that you will be easily found. Word of mouth plays a big part in selling a book, so count that short.

Have your friends create a buzz about your book, both online and off.

  Business and clubs sometime have auctions, donate your book; it only takes one vocal reader to start chatting about your book to create others wanting to read it.

 Independent local book stores might be interested in buying a few copies at a time to sell, work with them to help sell your book and they may be asking for more the next time. Ask if could set up a book signing there, have a large picture of your book displayed, so that it catches the eye of those browsing for books.

Local stores that sell gas and small food items often have a place to put books or cards, check on placing your book there. Beware you need to make sure you will be paid if the book is stolen form their store..
Try setting up a booking signing in your local grocery store, some smaller city`s seem to just be great friends with their customers, and would agree for you take a small area in there store for a day.
 A larger city might be more challenging but if you shop there often and they know you, they might sign on for the idea.
 Carry a copy of your book everywhere you go, you never know when an opportunity will arise to share your book with someone.
I will be post more ideas in the coming days.

1 comment:

  1. Marketing is nothing but a business to gain profits by selling a product. The tricky part of marketing is its lazy individuals who have much to talk then put into practice. Marketing Proposals

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